Today we took another step forward in the continuing evolution and expansion of MediaWhiz. Our parent company, Matomy Media Group, has acquired MobAff, a leading mobile affiliate network, and will integrate it within MediaWhiz to form the nucleus of our new mobile division.
There is no doubt that mobile is the biggest growth driver in all of marketing. And mobile lead generation is an area that we at MediaWhiz believe has huge potential but is currently underutilized. We are proud to be on the leading edge of mobile performance and affiliate marketing through our integration of MobAff.
We will integrate MobAff’s mobile marketing technology solutions into MediaWhiz’s affiliate network. This includes MobAff Tracker™, which will become MediaWhiz’s new proprietary mobile tracking tool and post-click optimization technology. MobAff Tracker will allow our partners to manage cross-channel mobile marketing campaigns from a single dashboard, utilize rule-based click optimization and increase their return on investment through data segmentation. (more…)