By Marc Purtell | Director, SEO
Google’s Authorship Program has been embraced to various extents within the SEO community but is still underutilized. Authorship allows mark-up crediting a piece of content with the author that developed it. When implemented, the authority of the author can have an effect on the content’s positioning in organic search results through a metric called AuthorRank.
This author attribution model is very beneficial to brands, because even if their domain does not have enough authority to compete with bigger players in the space, leveraging authoritative authors with this program gives them the ability to outrank these more powerful adversaries. Moreover, when an authored page ranks in organic search, a headshot of the author appears within the result, giving it more prominence over other results and positively affecting click through rates. (more…)