By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Editor’s note: The following post was originally published in iMedia Connection.
Google has always been a search marketing dynamo. It has literally invented or made mainstream several well-known search functions, including autocomplete of search terms and the basic structure of search-based online advertising that is used today. So it should come as no surprise that in its seemingly never-ending race to one-up its competitors, it has recently introduced or improved two critical functions of its search business:
- Integrating personal Gmail results into search; and
- Adding 13 new languages to its voice search function.
The latter isn’t an earth-shattering announcement. Google launched voice search for both desktop and mobile platforms in 2011 and now serves dozens of languages. This latest update, according to Direct Marketing News, adds languages from various European markets, including Swedish, European Portuguese and Finnish, along with regional tongues such as Basque, Catalan, and Galician. The company said in a blog post that the addition of those newly added languages will add nearly 100 million people to its voice search function.
It’s the integration of Gmail into search results that has generated the most intrigue. Industry reaction to the announcement varied. Some said it wasn’t that big of a deal, while others called it “interesting and creepy.” (more…)