By Giles McGrath | Creative Director
Editor’s note: Below are rules Nos. 6-10 for designing a high-converting mobile landing page. Earlier this week, we published rules Nos. 1-5. You can see all 10 steps now on MediaWhiz’s SlideShare account here.
Rule #6: Simple UX/UI
Simplicity is paramount for a successful mobile site. Not only in terms of design but also the code behind the scenes. Best practice dictates designing sites using CSS to organize content in lew of HTML tables which will work better on a desktop site. In terms of design, lean towards a light colored background to help call out specific navigation and content points. Use white space where possible and design in a single column to best follow the shape of the mobile device.
By Giles McGrath | Creative Director
Editor’s note: Below are rules Nos. 1-5 for designing a high-converting mobile landing page. Read rules Nos. 6-10 here. You can see all 10 steps now on MediaWhiz’s SlideShare account here.
When designing a mobile web design page the old adage of “Less is more” holds true. As opposed to SEO or brand sites, content is not king when it comes to mobile web design. In fact, an abundance of content will decimate your conversion rate and ultimately lead to the site’s failure.
Rule #1: Keep User Experience Simple and Intuitive
Anyone who has ever visited a desktop site from a mobile device knows how frustrating it can be to navigate.
The above graphic illustrates how users typically interact with a desktop site vs their mobile counterpart. While desktop sites require zooming, scrolling, and tapping. An effectively designed mobile site will only require a tap to navigate. This is especially important in lead gen, where making a user dig for the form will result in that user leaving the site and not converting. (more…)
By Sultan Riaz | Marketing Coordinator
If you are having trouble with your conversion rates or generating leads from your mobile site, then Conversion Conference in Chicago this month is a must-attend event. And our Giles McGrath, creative director, has all of the insight you’ll need for designing your mobile site with lead generation in mind.
In his presentation, “Don’t Just Replicate: Designing for Mobile Lead Gen,” Giles will distill our top-10 best practices for mobile lead-gen design. As he writes in the introduction for his presentation:
Mobile websites shouldn’t be a simple reproduction of your brand’s desktop site. Effective lead generation with mobile requires thoughtful consideration about how consumers interact with brands on Donttheir mobile devices, how they share content and the type of content and features that grabs their attention. In this session, you’ll see how you can unclutter your mobile website or app to improve conversion and generate more qualified leads.
Conversion Conference brings together expert speakers from all walks of digital marketing to help you increase your conversion rate and lead generation. With Digital marketers ranking conversion rate optimization as one of their top priorities of the year, it makes Conversion Conference an important event to attend.
We hope to see you at Conversion Conference Chicago, where we’d be happy to answer your mobile creative and lead generation questions. If you’re planning to attend Conversion Conference Chicago, please contact us so we can meet you.
By Giles McGrath | @GilesMcGrath | Creative Director
Editor’s note: The following post was originally published in the September issue of the MediaWhiz employee newsletter. It reflects the vision of MediaWhiz Creative Director Giles McGrath for the type of creatively innovative campaigns he and his team will design for the agency’s clients.
Brothers and sisters: Our Herculean odyssey to the hallowed plains of creative excellence continues. Long since are the days where our banners sat quietly by, unnoticed, floating in a sea of blogs and tweets. Gone is the age of landing pages that informed but did not engage, that were live but did not live. Behind us is a time when our work squeaked as the world sought a voice to rise above the huddled masses.
Before us, arms unfurled, is our Nirvana; our Shangri-La of conceptual virtuosity ripe for the taking by anyone bold enough to tread upon it’s virgin soil.
We must stand as one in the face of those who would strive to hold us back. Push forth and show clients, competitors and the industry at-large that our creative cannot be ignored and will not be trifled with.
In the past few weeks our revolution has grown. New recruits have joined the ranks, and our numbers swell with creative prowess. Please welcome Trevor Ashley, to our resistance. He sits directly across from Gini, and these two lieutenants spend their days plotting our next creative coup.
Keep your eye affixed to the Horizon. Compare Top Colleges is going live, and the user experience is one to be reckoned with.
There is growth. We are making an impact. Our voice is being heard, and the weight of our creative strength is being felt by friend and foe alike.
Keep on the fight. ¡VIVA LOS CREATIVE REVOLUTION!