By Marc Purtell | Director, SEO
Yesterday’s announcement by Facebook of its revolutionary new form of search — called Graph Search — has set the online marketing world abuzz with chatter about its impact on search. More specifically, whether Facebook will finally become the Google killer that so many have predicted it will.
While it’s unlikely that Graph Search will ever become a Google killer, the reality is that Facebook has just become a major player in the multi-billion-dollar search business. More importantly to brands and marketers, Facebook offers a bevy of new search and online advertising options that simply aren’t available with Google’s robust but often rudimentary search platform.
In short, Facebook’s Graph Search is just the latest milestone in an ongoing trend of the Web becoming more social. It’s the first true iteration of the social-search era that we at MediaWhiz colleagues previously predicted would come to fruition.
Let’s examine what the news means for the three parties most significantly impacted by the launch of Graph Search: marketers, brands and Facebook itself. (more…)