By Sean Keenan | Senior Manager, Design
Optimizing email design is imperative given that the main goal of emails is to reach end consumers and generate some type of action. A great email design means nothing if it does not reach the user’s inbox, or if the message does not display properly.
Here are five quick tips to enhance your email design:
- Use clear call to actions. Make sure any buttons or links are clearly visible and have a direct message.
- Avoid spam filters. Steer clear of too many words that may get caught in the spam filters, like “free,” “guaranteed,” etc. Avoid writing these into the “From” and “Subject” lines as well as in the body of the email.
- Reduce load time. File size and dimensions play a major role in user load times, particularly on mobile and table devices. Don’t mail large images or videos that take a long time to load or force the user to scroll. This is especially important since many users open their email on a mobile device. Focus on reducing load times while getting your message across with a strong call-to-action that drives a customer action. (more…)