By Daryl Colwell | Senior Vice President
Editor’s note: The following post was first published Sept. 11, 2013, in Direct Marketing News.
Today, practically every business does some form of email marketing. Let’s face it: Email isn’t going anywhere, despite numerous prognostications in recent years that email is dead.
But how effective is your email marketing? More precisely, are your email campaigns helping you acquire more customers or just aimlessly filling up consumers’ inboxes?
Marketers have historically viewed email as a profitable customer acquisition channel. Only a mere 2% of marketers rated leads generated from email marketing as “high cost,” according to asurvey by Software Advice, thereby making email the lowest-cost online marketing channel. In fact, customer acquisition via email has quadrupled over the last four years, according to a report from customer retention firm Custora.
With these datapoints in mind, it’s time to enhance your customer acquisition email marketing campaigns. By employing these five tips, you should see improved email clickthrough rates that will generate more qualified leads and sales. (more…)
By Sultan Riaz | Marketing Coordinator
Editor’s note: “Ask the Performance Marketer” is a regular series in which MediaWhiz’s performance marketing, SEO and digital media experts answer some of the most popular questions we from clients.
To get more answers to your performance marketing questions, download our free eBook, “The CMO’s Guide to Performance Marketing.”
Mike Sisto, MediaWhiz’s director of performance marketing, has worked in performance marketing for 14 years. He’s seen it all, from the earliest days of the industry to the current evolution in which media, mobile, content, SEO and many other digital media channels are mixed together. Needless to say, he knows how to help his clients engage, acquire and retain customers more profitably.
Recently, we sat down with Mike to discuss some of the most common questions he gets from clients about accountability in affiliate marketing campaigns, email acquisition and optimizing lead quality.
How do you ensure accountability of affiliates for campaign and creative materials compliance?
We first establish accountability with each affiliate by employing a suite of external and internal tools to monitor advertisements. We hold publishers accountable for compliance violations. Once our high standards are made clear, the possibility of losing out on business due to compliance violations exerts pressure on affiliates to comply with advertiser guidelines. With adherence, publishers have the opportunity to cultivate a long-term business relationship with MediaWhiz as they continue to provide quality traffic via compliant marketing practices. (more…)