By Kristen Pulver | Director, New Verticals
Editor’s note: This is a part one of a series on the good and the bad of working with education call centers. In part one below, Kristen Pulver, our expert in the education vertical, covers what makes a good call center.
The wonderful world of education lead gen is focused on quality, volume and matching users to schools who pay for qualified leads. So, in an environment committed to such quality, one would think call centers are a driver of great education leads, right? Well you are right, in most cases.
After testing around 75 education call centers in my career, I have come to realize that many call centers are fantastic to work with, but as with all things, some are subpar. Many schools restrict call center leads, but why? With the internet littered with questionable advertising partners, it’s the responsibility of your agency to ensure the partners they’re working with are compliant, quality traffic drivers and above all, abiding by your advertising guidelines. If you’re thinking “what advertising guidelines?” then make sure you’re partnering with an agency that has education advertising guidelines that they follow and enforce to all of their partners.
So, let’s get to it…