It’s official. Facebook clocked its one-billionth active user this week. CEO Mark Zucerkberg announced the historic figure in a characteristically brief blog post. Since its launch in 2004, Facebook users have produced 1.13 likes, 140.3 billion friend connections and uploaded 219 billion photos. Most astonishing is that 600 million people access Facebook via a mobile device, putting the company’s mobile advertising struggles into sharp focus.
‘Native Advertising’: The Slope Gets Slipperier | MediaPost
If marketers learned anything from this year’s Advertising Week it is that native ads — in-stream digital ads delivered in the same wrapper as the content they accompany — will be the hot topic of discussion — and controversy — in 2013. But as MediaPost columnist George Simpson writes, the announcement this week that NBC News will join the likes of Forbes.com in encouraging advertisers to develop advertorial content for its digital platforms that looks and reads like editorial pieces is a slippery slope, not only for the media brand but for the advertiser, too. (more…)