Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC.
Fifty years ago Heineken went beyond the standard focus-group testing and developed what may be the coolest packaging for a product ever known: a brick-shaped beer bottle. Why is that so cool? As David Kiefaber of Adfreak explains, the bottle wasn’t meant to just be used to consume beer. No, it had a much higher purpose in life: it doubled as a “giant interlocking Lego brick, and was made for building eco-homes back in the early 1960s.”
MediaWhiz’s Daryl Colwell writes in MediaPost that the mobile wallet appears to finally be growing up. But there are concerns that the hype surrounding it doesn’t match consumer value. “With two key factors — ease-of-use and rate of adoption — moving in the right direction, mobile payments may finally reach their lofty potential. But there is still a long way toward mainstream adoption,” says Colwell. (more…)