By Geraldine Salamat | Senior Graphic Designer
Our weekly “Tip of the Week” is a new-series where we ask the experts at MediaWhiz to give solutions to some of the most common challenges our clients are facing.This week our weekly tip will focus on the creative aspect of mobile landing pages.
Geraldine Salamat, senior graphic designer at MediaWhiz, has seen it all when it comes to mobile optimization. Clients have come to her with many different issues over the years and with the huge growth in mobile, many of those issues have been mobile related. In our creative tip of the week Geraldine gives her expert solutions on two of the most common mobile landing page design challenges currently facing our clients.
How can you reduce elements and content to create a strong mobile design?
Clients may sometimes get too attached to certain elements of the original landing page designed for a desktop experience. The solution here is to take a step back, determine the overall theme of the site and ask yourself “what do I want the user to do?”. From there, pick one or two elements that most strongly support that goal. It is also important to get rid of heavy image files, plugins, and flash animation. If flash animation is absolutely needed, convert the flash animation to HTML5 because a majority of mobile users have access to HTML5.
Users on mobile phones want pages that load fast, within approximately 5 seconds. These changes will enhance the look of your site while helping decrease loading times. it is also important to keep in mind that connectivity varies from user to user, so constantly test your mobile site. (more…)
By Sultan Riaz | Marketing Coordinator
If you are having trouble with your conversion rates or generating leads from your mobile site, then Conversion Conference in Chicago this month is a must-attend event. And our Giles McGrath, creative director, has all of the insight you’ll need for designing your mobile site with lead generation in mind.
In his presentation, “Don’t Just Replicate: Designing for Mobile Lead Gen,” Giles will distill our top-10 best practices for mobile lead-gen design. As he writes in the introduction for his presentation:
Mobile websites shouldn’t be a simple reproduction of your brand’s desktop site. Effective lead generation with mobile requires thoughtful consideration about how consumers interact with brands on Donttheir mobile devices, how they share content and the type of content and features that grabs their attention. In this session, you’ll see how you can unclutter your mobile website or app to improve conversion and generate more qualified leads.
Conversion Conference brings together expert speakers from all walks of digital marketing to help you increase your conversion rate and lead generation. With Digital marketers ranking conversion rate optimization as one of their top priorities of the year, it makes Conversion Conference an important event to attend.
We hope to see you at Conversion Conference Chicago, where we’d be happy to answer your mobile creative and lead generation questions. If you’re planning to attend Conversion Conference Chicago, please contact us so we can meet you.
By Giles McGrath | @GilesMcGrath | Creative Director
Editor’s note: The following post was originally published in the September issue of the MediaWhiz employee newsletter. It reflects the vision of MediaWhiz Creative Director Giles McGrath for the type of creatively innovative campaigns he and his team will design for the agency’s clients.
Brothers and sisters: Our Herculean odyssey to the hallowed plains of creative excellence continues. Long since are the days where our banners sat quietly by, unnoticed, floating in a sea of blogs and tweets. Gone is the age of landing pages that informed but did not engage, that were live but did not live. Behind us is a time when our work squeaked as the world sought a voice to rise above the huddled masses.
Before us, arms unfurled, is our Nirvana; our Shangri-La of conceptual virtuosity ripe for the taking by anyone bold enough to tread upon it’s virgin soil.
We must stand as one in the face of those who would strive to hold us back. Push forth and show clients, competitors and the industry at-large that our creative cannot be ignored and will not be trifled with.
In the past few weeks our revolution has grown. New recruits have joined the ranks, and our numbers swell with creative prowess. Please welcome Trevor Ashley, to our resistance. He sits directly across from Gini, and these two lieutenants spend their days plotting our next creative coup.
Keep your eye affixed to the Horizon. Compare Top Colleges is going live, and the user experience is one to be reckoned with.
There is growth. We are making an impact. Our voice is being heard, and the weight of our creative strength is being felt by friend and foe alike.
Keep on the fight. ¡VIVA LOS CREATIVE REVOLUTION!