When looking for a distribution method for your marketing budget, where do you start? There are relationships with aggregators, vendors and others but with the ever-changing nature of the education industry and the goals related to school success, how do you know who to partner with? Who will give you what you’re asking for? Most importantly, who will deliver to you — the end buyer — what they’re promising?
This is a conundrum that many schools and education marketers deal with. Some providers haven’t survived the changing landscape. Whether it’s falling behind with compliance requirements, or struggling to maintain enough traffic to stay afloat, many online education marketers and agencies leave the business and move on to other, less-quality driven industries.
But what is important to a college or university should be of the greatest importance to the school’s marketing sources. We all know that high-quality, compliant leads are necessary for success with any higher education marketing campaign, but a partnership with the right aggregator needs to be more than just that; and a school’s expectations should be nothing less.
Compliance, quality and an understanding of a successful admission life-cycle from the first point of contact with potential students to enrollment is what most satisfies a client.
The Trust Factor
The focus of each school’s lead buyer should be the following: Do I trust this lead provider? Do they know what they’re talking about? And, do they know what I’m talking about when discussing goals, metrics and quality requirements?
The answer is probably. Your marketing partner probably knows what you’re looking to achieve, but is the entire marketing team on the same-page with you and your goals? Does their network know what you’re looking for? Does their SEM strategist understand your end goals? Does their creative team understand what will get you the most bang for your buck?
Fortunately, MediaWhiz has those tools and a team of Education Specialists to enhance the quality of all work, media and marketing going out the door.
By putting together targeted campaigns with the right marketing channels, partnerships and creative, the goals of each individual school are identified, defined and deployed with the school’s direction and insight, along with MediaWhiz’s direct-marketing expertise behind it.
So, think about your last marketing buy and think about your goals. When doing this, ask yourself this question: Do you have your goals identified?
Partnering with a marketing agency, such as MediaWhiz, that has the ability to spend time on your campaign, tackling it from all angles and using tools like compliance monitoring, sophisticated user engagement projections and true A/B testing will give you, the client, results you should expect.
The right direct marketing tools are crucial to a campaign’s long-term success. Yes, compelling copy is great, but if you have a company spending your marketing dollars you want to make sure the cost they’re incurring for quality users to “click” will actually convert on your landing page.
By using direct marketing tools and best practices, MediaWhiz helps clients increase the results needed from their marketing pieces. This gives your admissions team a better opportunity to engage the potential students you’re spending advertising dollars to target.
Don’t settle for poorly targeted marketing campaigns. Call us today at +1 646.264.0144 and learn how MediaWhiz can help you target the students you want to reach.