By Kristen Pulver | Director, New Verticals
Editor’s note: In her last post, Kristen Pulver, MediaWhiz’s director of new verticals, covered what makes for a good call center. Today, she reflects on the type of call centers to be wary of, and how to avoid working with bad call centers.
Many call centers play by the rules, most of the time. The reality is that an emailer, site owner or any other partner can bend the rules in order to get a better conversion rate.
“The Bad” of working with education call centers stems primarily from non-call center partners, brokering allocation to call centers. Yes, the calls may be compliant and some people may even enroll, but when you’re being sold one thing and getting another, we can all agree it’s frustrating and it’s the cause of a lot of distrust in the industry.
So, you may be asking yourself, How do I know what makes for a good education call center?
RELATED: The Good, The Bad and The Ugly of Education Call Centers: Part 1
By Frances Gutierrez | Education Project Strategist
Editor’s note: This is the third post in a series focusing on best practices for lead generation in the online education industry.
The tide is changing in higher education. A more diverse student population can be found at most college campuses throughout America. The opportunities — and challenges — for universities to find, enroll and retain students have never been greater.
Two recent reports underscore this emerging reality.
A press release from the Association of Private Sector Colleges and Universities (APSCU) reported that a surprising 92% of current students meet one or more standards of a non-traditional student. A glut of undereducated employees in the workforce — 90 million of them, according to APSCU — has helped widened the gap in the labor market. With an expected 85% of new jobs requiring a postsecondary education, it’s becoming increasingly difficult for higher-learning institutions to close the gap.
Institutions are facing challenges with student recruitment, retention, employer advocacy and more while striving to gain a competitive advantage.
Through years of admissions management experience I have gained an in-depth understanding of the ever-changing realm and unique marketing challenges of private higher-education.
What’s the silver bullet to achieving online marketing success in higher education? While it may seem rudimentary, the quick answer is clear: put the student first. Develop and maintain a student-centric approach. This requires higher education marketers to make all decisions with the student experience as the main priority.