By Keith Trivitt | Director, Marketing and Communications
Editor’s note: The following post was first published Sept. 17, 2013, in Search Engine Journal.
Content marketing has provided marketers with a powerful strategy for building a stronger brand presence within their SEO campaigns. With Google Panda and Penguin updates leaving many online businesses reeling, a strong content marketing strategy will help shield your website from seeing a drop in search engine rankings. Search Engine Journal contributor Murray Newlands interviewed our very own MediaWhiz SEO expert Marc Purtell on his latest white paper that discusses how to balance your natural link profile by producing more quality content.
By Nicole Castro | Marketing Manager
In a recent article for Search Engine Watch, contributor Jennifer Slegg talks about how sites producing thin content with little to no value will have to answer to Google if they want to maintain successful search results. Various sites have started to receive warnings in their Google Webmaster Tools (GWT) account regarding non-original content. Marketers need to pay attention to both the quality and quantity of the content they create. Simply producing a prodigious amount of content in the hopes of ranking high for a particular search term won’t cut it. The search engines are catching on. Your brand needs lots of great, high-quality content in order to compete.
Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC.
Bing Offers Own Version of ‘Pepsi Challenge’ Against Google: ‘Bing It On’ | Search Engine Land
Bing is breaking out its own version of the infamous “soda wars” between Coca-Cola at Pepsi in the 1980s. This week, it launched an ad campaign called “Bing It On” in which it asks people on the street to compare search results between its Bing search engine and Google. According to Search Engine Land, Microsoft claim’s that “people prefer Bing by 2:1 over Google.” Unfortunately for Microsoft, the stats on consumer use of Bing don’t reflect that comparison. More than 65 percent of Americans use Google as their regular search engine, according to SmartInsights.com, while Bing comes in third, behind Yahoo! Search, at just under 14 percent.
The Social Media Hype Cycle: Can It Bring Us to Our Socially Happy Place? | MediaWhiz Blog
“Facebook has failed” screamed the headlines all summer long, as Facebook’s stock continued to tumble amid mounting analyst, investor and advertiser concerns over the efficacy of Facebook’s ad platform. For Facebook, the concern present a troubling reality: it must evolve or die. The trick to keeping Facebook relevant to users and brands, according to Ryan Partnership’s Michael Velasco, will be to not only enhance the feeling that users have of the social network being indispensable to their daily lives, to extend that feeling to new areas and features that users find appealing.
[RELATED: Join MediaWhiz on Sept. 28 for a Social Media Week Chicago panel exploring the “Social Media Hype Cycle.” Register here.] (more…)
As one of the leading integrated digital media agencies, MediaWhiz and its executives are often quoted in the media about emerging trends and issues in the digital media and marketing industries. Recently, Steve Goldner, senior director of social media marketing at MediaWhiz and its sister agency, Ryan Partnership, was quoted in an eMarketer report, “Facebook Marketing: Reaching Consumers in a Changing Environment.” The report analyzes how Facebook is altering brand marketing in the Digital Age.
Goldner’s comments focus on what Facebook should do to help marketers ensure their brands stand out on Facebook and receive more detailed information on the metrics of their Facebook marketing spend. A recap of those comments can be found below. eMarketer subscribers can view the full report here.
Comments of Steve Goldner, Senior Director of Social Media Marketing, MediaWhiz and Ryan Partnership
On whether brands that market on Facebook stand out from the competition …
“Marketers, advertisers and clients want something that stands out. The reality is it still is difficult to get a brand to stand out on Facebook.”
On how well Facebook listens to the concerns of marketers …
“The challenge is to get Facebook to listen to marketers. You have no chance of talking to an [Facebook] account rep unless you’re at a certain level of spend.” (more…)
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Of all the hot marketing trends that have emerged in the past year, perhaps none has garnered more attention — and scorn — than Quick Response Codes (QR Codes). Alternately viewed by brands and marketers as the “next big thing” or a silly and unnecessary gimmick meant to demonstrate brands’ coolness in the digital age, QR Codes have plenty of fans and detractors.
Stepping away from the debate for a moment, it’s worth asking: Are QR Codes undervalued?
That is the question Digiday posed to brand marketers last week in an informative analysis of the state of QR Codes. After laying the groundwork with some interesting stats on QR Codes’ use by brands and their ROI (see below for details), reporter Giselle Abramovich offers examples from three well-known global brands — Coca-Cola, Taco Bell and HP — that have seen success from using QR Codes.
Before diving into those case studies, let’s look at the stats.
According to Digiday, and based data from Scanbuy, a company that provides QR Codes to brands and reports back-end analytics on their use, more than 13 million QR Codes were processed in the first quarter of 2012, a 157-percent increase from 2011. Of the QR Codes it delivers, Scanbuy reports that the most popular QR Code marketing campaigns are delivering video, app downloads and product details. And, not surprisingly, marketers are going gaga over QR Codes; 96 percent plan to use them in 2012.
With stats that strong, what’s not to love about QR Codes? Quite a lot, actually.
Part of the consternation stems from the technology behind QR Codes. Long used in Europe and Asia, where consumers are highly adept at using their mobile phones for regular Internet use and mobile purchases, U.S. marketers are faced with a multitude of providers, none of which use the same platform. The possibilities that QR Codes offer marketers are numerous, but in order to reap those benefits, the U.S. market will have to develop some sort of consensus platform for 2D barcodes. At the moment, the lack of one consistent platform is confusing to consumers, which muddles the overall value of QR Codes. (more…)