The above banner says it all: We’re hiring … in a big way. And we want you, awesome affiliate marketing and sales guru, to join the growing team at MediaWhiz.
Want to make more money? Tired of selling the same old crap? Come be a part of MediaWhiz’s global performance marketing and affiliate network. We have campaigns in Education, Insurance, Finance, Health & Beauty and more!
Editor’s note: This is the fourth post in a series focusing on best practices for lead generation in the online education industry.
Online performance marketing remains the most cost effective form of marketing and advertising. As society becomes more digitally focused, and consumers increasingly user their smartphones and tablets to run and organize their lives, advertisers will recognize additional opportunities to reach out to them directly to share the benefit of their perspective goods and services. Colleges and universities are no different.
In the 10 years I have worked in online marketing, I have worked with many of the nation’s top educators and administrators. In that time I have been a witness to the incredible growing demand of online education. The reach of the Web is endless. Educational opportunities that were once unavailable to many people are now available to almost anyone, anywhere and at any time, throughout the world. (more…)
Mike Sisto, MediaWhiz’s director of performance marketing, has worked in performance marketing for 14 years. He’s seen it all, from the earliest days of the industry to the current evolution in which media, mobile, content, SEO and many other digital media channels are mixed together. Needless to say, he knows how to help his clients engage, acquire and retain customers more profitably.
Recently, we sat down with Mike to discuss some of the most common questions he gets from clients about accountability in affiliate marketing campaigns, email acquisition and optimizing lead quality.
How do you ensure accountability of affiliates for campaign and creative materials compliance?
We first establish accountability with each affiliate by employing a suite of external and internal tools to monitor advertisements. We hold publishers accountable for compliance violations. Once our high standards are made clear, the possibility of losing out on business due to compliance violations exerts pressure on affiliates to comply with advertiser guidelines. With adherence, publishers have the opportunity to cultivate a long-term business relationship with MediaWhiz as they continue to provide quality traffic via compliant marketing practices. (more…)
With last week’s news of a major affiliate network closing its doors, we wanted to remind you that MonetizeIt, the MediaWhiz affiliate network, remains one of the strongest affiliate networks in the industry. It was just three months ago that mThink ranked MonetizeIt as the No. 5 affiliate network in the world.
We’re rapidly expanding our affiliate network to include new offers in mobile, as well as game and app downloads, dating and entertainment offers. These are in addition to MediaWhiz’s extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
A full listing of all of our campaigns can be found by logging into MoneitizeIt.com. And if you’re not a MediaWhiz affiliate, what are you waiting for? We’ve made it easier than ever to join our affiliate network and start monetizing your site(s).
Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.
Publishers interested in joining MonetizeIt can do so here. (more…)
ad:tech San Francisco, the online marketing industry’s premier conference, is next week (April 9-10) and we couldn’t be more excited. Every year, we look forward to this event. We reconnect with old friends and industry colleagues, see the latest trends in online marketing and advertising and get a good sense of how the rest of the year will shake out.
Oh, and we also like to show off our own work. Who doesn’t?
With that in mind, you can find the MediaWhiz team joining our colleagues from Matomy Media Group at the Matomy booth, #2217.
We’re especially excited to showcase MediaWhiz Mobile, our just-launched mobile performance marketing practice. We’re thrilled to now provide advertisers and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
If you’re in San Francisco next week of ad:tech, be sure to stop by the booth #2217 to chat with MediaWhiz and Matomy Media Group. We hope to see you there! (more…)
Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.
Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.
You can watch all MediaWhiz related videos on our YouTube channel (click here).
In the fall 2012 edition of Revenue Performance magazine I wrote an article, “The CMO’s Guide to Affiliate Marketing,” that established the basic principles every marketer needs know to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher.
As an affiliate myself for the better part of a decade, I know that none of the progress of the performance marketing industry would be possible without the entrepreneurial spirit of publishers.
Being a publisher isn’t easy. In the digital age, many major media sources, as well as the State and Federal governments, conspire to make it difficult for publishers to consistently and efficiently market their business. Even if a publisher makes it through all of those pain points and finds a great campaign to scale, it requires significant financial support and a watchdog mentality to ensure everything runs smoothly.
The road to being a successful affiliate or publisher isn’t easy but it comes with many tangible benefits. Over the course of the next two posts I will lay out the reasons why publishers use affiliate marketing, along with a five-step plan they can use to launch their first affiliate marketing program. (more…)
The release this week of a major report on the growth of the online performance marketing (OPM) industry in the United Kingdom represents a seminal moment for this young industry. The facts and figures it provides are evidence enough that performance marketing is here to stay; that it is a mature, growing online marketing channel that provides significant value to advertisers and publishers.
As Chris Johnson of A4U details in an excellent analysis of the IAB / PwC OPM study, the affiliate marketing industry in the U.K. has been valued (alongside lead generation) as a £9 billion ($1.43 billion) revenue generating industry.
There are c. 3,000-4,000 advertisers and c. 10,000 publishers actively engaged in Online Performance Marketing in the U.K. (in this instance — Affiliate & Lead Generation).
Advertisers expected to spend (through commissions, management fees, bonuses and other marketing spend) £814 million on Online Performance Marketing in 2012, generating c. £9 billion of sales for advertisers.
This spend was achieved through at least c.100 million transactions and an additional c. 70 million leads generated.
This is equivalent for c. 7-9% of U.K. digital marketing spend, and drives c. 5-6% of retail e-commerce in the U.K.
The largest end-sectors include Finance, Retail, Telecoms & Media, Travel & Leisure.
Market growth of c. 14% p.a (2008-11) and c. 7% p.a in 2012 (expected).
Cashback, voucher, loyalty and price comparison websites are the leading publisher types.
Sites designed specifically for mobile and tablet account for c. 4-5% of advertiser spend on Online Performance Marketing. (more…)
Editor’s note: This is the second post in a two-part series on predictions in performance marketing in 2013.
In my last column, I offered my 2013 predictions for companies in the performance marketing industry and potential new regulations. This column addresses predictions for performance marketing media channels in the new year, as well as how certain vertical markets will fare.
Media Channels Given all the opportunities and challenges, it will be critical for the performance marketing community to help educate and drive media-channel-specific results for clients.
Perhaps the easiest growth prediction is that mobile marketing will become a much larger piece of the advertising market. eMarketer forecasts 138 million mobile phone users in the United States in 2013, or 43 percent of the total U.S. population. That number will increase by 20 million users per year through 2016, reaching almost 200 million Americans (74 percent of the U.S. population). It will be critical for advertisers to optimize websites and lead-generation forms for mobile devices.
Agencies will continue to focus on branding and awareness for their clients in the digital space. This will mean the farming out of more performance marketing budgets to trusted networks. (more…)