By: Eduard Kats, President of MediaWhiz
The past year has been a whirlwind for MediaWhiz. We formed an operating partnership with SolutionSet, an independent integrated marketing services company, to create the SolutionSet MediaWhiz Partnership. Five months later, we became part of the Hyper Marketing Inc. (HMI) network, following a merger of SolutionSet with D.L. Ryan Companies, the nation’s largest independent digital, shopper and promotional marketing agency.
Through it all we kept growing and building the core of the MediaWhiz brand: a results-driven digital marketing agency. And that growth continues to be recognized by our industry peers.
Case in point: the 2012 Advertising Age Agency Report, out this week, lists MediaWhiz as the No. 21 digital-agency network in the United States and the No. 73 overall advertising/marketing agency across all divisions, by revenue.
We’re especially proud of the latter as it represents an improvement of 112 places from our 2011 ranking of No. 185. It marks MediaWhiz’s first-ever appearance in the top-100 rankings of all agencies in the Advertising Age Agency Report.
These strong rankings confirm that MediaWhiz’s results-driven business model is a success. They also are a testament to the partnerships we have developed with our clients and the entrepreneurial spirit of our employees.
MediaWhiz continues to evolve with the rapidly changing online media and digital marketing space. Our clients depend on us to manage the complexity of their modern marketing and digital media challenges, and we have grown MediaWhiz to meet those needs.
It’s no longer just about executing search campaigns or optimizing social media programs. Now, more than ever, online advertising success depends upon building integrated online performance marketing programs that take full advantage of the interactions across all digital media efforts.
Businesses face challenges on multiple fronts to effectively market their brands online. The MediaWhiz model — helping clients acquire customers more profitably via expertise in all forms of online performance marketing, including Affiliate, Search, Social, Display, Email and Data Acquisition, and optimizing within and across all digital media channels — is what we believe the future of online marketing and advertising should entail.
We’re proud to be on the vanguard of this new paradigm in online marketing. This year’s Advertising Age Agency Report rankings indicate that MediaWhiz’s work is valuable to our clients and to the digital marketing industry. It’s a recognition we aim to uphold in the months and years to come.
Eduard Kats is president of MediaWhiz.