By Jane Lim | Publisher Relations Manager
More Quality Content Leads to a Stronger SEO Strategy
One of the biggest myths propagated by the SEO world’s definition of content marketing is that it simply means creating and distributing more content. Online marketers don’t see content marketing as simply generating more content. It’s about generating more quality content.
Content marketing, as defined by the Content Marketing Institute (CMI), is a marketing technique used to create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.
In order to reap all the benefits of content marketing, publishers must learn to place their readers, not brands, at the focal point. The lesson here is learning how to tell not sell. As publishers get to know their audience better it becomes easier to engage them in a way that keeps them coming back. By giving readers relevant, useful information that they cannot get elsewhere, publishers will earn readers’ trust which is key for content marketing success.