Our “Tip of the Week” offers solutions from MediaWhiz’s experts in performance marketing and SEO to some of the most common challenges advertisers and publishers face in online marketing. This week, Jane Lim, publisher recruiter, focuses on tools SEO publishers can use to collect contacts and perform outreach.
MediaWhiz: There are hundreds of thousands of publishers on the Web. As a Publisher Recruiter, what tools do you use to collect contacts and perform outreach?
Bulldog Reporter has been an excellent tool for identifying and collecting traditional media contacts, social media contacts and influencer lists. Bulldog Reporter allows its members to find appropriate leads in specific areas of coverage and create/export lists for outreach. It is a huge database and includes contacts in emerging and social media, so it pretty much covers all properties on the Web. It’s said that the database is updated every night to ensure the information is up to date.
The MediaWhiz Publisher Recruiting team also uses BuzzStream, which is a CRM system that helps manage word-of-mouth marketing campaigns and decrease time-consuming tasks. This allows us to focus more on high-priority initiatives, such as building stronger relationships with publishers.
A great component of BuzzStream is that you can bookmark sites that you stumble upon and BuzzStream will automatically search for contact information on the “About” pages, home pages and even the who is records to add to your contact list.
Another great thing about BuzzStream is that it manages all your tasks and keeps note of who is/is not interested in what we are pitching (i.e., Text Link Ads, InLinks, Content Marketing, etc.). We are better able to manage publishers that are committed to MediaWhiz SEO and publishers that want to be taken off our contact list.
Did you find this tip helpful? Contact us on Twitter @MediaWhizInc, or share your questions about SEO or performance marketing in the comments below, and one of our experts will get in touch with you.