By Keith Trivitt | Director, Marketing and Communications
Today we’re releasing a new eBook in our growing stable of Insights reports (read them all here). Titled, “Successful Link Building in the Content Marketing Era,” the report outlines best practices and tips for building a natural link profile through content marketing and scaling that effort.
Below is an excerpt of the many useful insights you’ll find inside the eBook. Download your free copy now to find more.
How to Balance Your Website’s Link Profile
With Google becoming increasingly sophisticated at identifying and penalizing unnatural link profiles, it’s the companies that are able to evolve their SEO strategies that soar past their competitors in the search results. Not too long ago sites could rank well from only building links to pages that make money. This strategy is no longer effective.
In the most competitive markets top sites have increasingly diverse link profiles. Increasingly, quality content is the ultimate way to earn natural links and increase trust from the search engines.
Despite this new landscape, many SEOs are continuing to use outdated strategies. They will first identify the keywords they wish to target, create pages around these keywords with little value to the user and then focus obsessively on building links to these pages, thus creating a very unnatural link profile.
This report outlines some of the common mistakes SEOs make with link building in the modern era of SEO. It also offers a five-step guide for how SEOs and marketers can diversify their link profile through the judicial and strategic use of content marketing.
Want to learn more about building a balanced link profile through content marketing? Download our free eBook.