By Marc Purtell | Director, SEO
Google’s Keyword Tool has long been the go to keyword suggestion/research resource for SEM and SEO practitioners alike. Our latest report, “Understanding Google’s Keyword Planer Tool,” examines changes Google has made to its keyword suggestion and research tools to help search marketers optimize their campaigns.
Launched as a way for Google AdWords advertisers to expand their paid search campaigns, the Keyword Tool would take a seed list of keywords, webpage URL, or category as input from the user and return a comprehensive list of keyword suggestions for the advertiser to bid on relevant to that input. In addition to the suggestions, the tool would return competition and demand data for each keyword to help advertisers strategically determine which keywords they should target.
All good things must come to an end and so is the case with the long revered Keyword Tool. It is now officially retired and in its place is the Keyword Planner. This new tool has actually been available for several months but alongside the former Keyword Tool and the Keyword Estimator (which has also been retired). Essentially the Keyword Planner combines the functionality of both retired tools.
This report analyzes the major implications of Google’s new Keyword Planner tool. Here are the three key takeaways that marketers should understand about this tool:
- Google’s Keyword Tool has been officially retired and replaced with the Keyword Planner tool, which combines functionality of the previous Keyword Tool and Traffic Estimator within the AdWords interface.
- The new tool will combine two keyword lists by concentrating the keywords in each list, making it easy to add multiple geo-modifiers to keywords.
- Search volume will no longer be reported for various keyword match types, but rather only for exact match keywords.
Download the POV to learn how you can utilize Google’s new Keyword Planner tool to optimize your search marketing and SEO campaigns.