By Keith Trivitt | Director, Marketing and Communications
The Online Marketing Summit has become a perennial favorite for us at MediaWhiz. Often held in a sunny, relaxed city, such as last week’s event in beautiful San Diego, the conference features the best and brightest in online marketing, advertising, search and SEO.
This year was no different. OMS San Diego featured a stellar lineup of speakers, a well-stocked exhibit hall and plenty of attendees to stoke plenty of debates and discussions about the trends shaping online marketing.
And MediaWhiz was right in the thick of it.
Our SEO business TLA exhibited at the conference, holding the coveted first exhibitor spot on the trade show floor. The TLA team spent much of their time discussing on- and off-site SEO strategies with conference attendees, including how to generate and promote content as a means of improving a brand’s SEO.
But we didn’t stop there. Our own Daryl Colwell, vice president of business development, presented at OMS. During his 45-minute talk, “Content Like a Pro: Tactics and Techniques to Increase Search Engine Visibility,” Daryl entertained and informed the audience of 200-plus with his insight on how marketers can use content marketing to not only improve their brand’s SEO but generate actual leads and sales.
Judging by attendees’ tweets and photos, the presentation was a big success.
— Stephanie Hackney (@brandingmasters) February 12, 2013
— Julien Brandt (@Julienbrandt) February 12, 2013
PRNewswire’s Paula Henderson has a nice recap of Daryl’s presentation. Below are some of the points she found most interesting:
Benefits for SEO writing:
- Attracts Authority Signals (links, social shares) – improves SEO performance
- Positions brand as authority on relevant topics
- Increases conversion rates
- Educates users on topics that are difficult to understand.
While it is important to write with these SEO tips in mind, you’re not a computer so write for humans!
Top-5 tips MediaWhiz provided for Content Marketing:
- Know your audience: Write for a specific reader or customer. Know what they want and how/where they consume information.
- Include images: Images will “pop” when content is shared.
- Commit: Not a one-night stand. Establish an editorial calendar and publish often. Give customers a reason to keep reading.
- Engage the right buyers with the right content. Write content for all levels of the sales funnel.
- Repurpose content. Turn blog posts into white papers; white papers into infographics, etc.
We hope you enjoyed Online Marketing Summit San Diego as much as we did. Let us know in the comments some of the highlights and insights you learned from this year’s conference.