By Marc Purtell | Director, SEO
Editor’s note: This is the seventh post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The integration of social media and search marketing seems to be at a fever pitch. Likes and Tweets are having an enormous impact on search engine rankings. Though Facebook and Twitter are each important to the search marketing landscape, the former appears to be more immediately in tune with the evolving nature of social search.
Facebook pages are complex and well-optimized, making them rank higher on the social network and in the search space. But at the end of the day, social search must abide by similar best practices to maintain long-term success. Here are a few best practices to consider:
It’s OK to be vain. The vanity or customized URL is more appealing and readable to the search engines. It is important to choose one wisely since it cannot be edited at a later date.
Content, content, content. Your company’s content — blog posts, thought leadership pieces, sales presentations, videos, photos, etc. — is your most valuable search tool. Upload every piece of corporate content you can find and tag it properly to enhance your organic search results. Let people find out how smart your company’s employees are by highlighting content that compliments your company’s products and services.
Pay close attention to your profile. Facebook users should input as much categorized data as possible to increase their chances of being identified in searches. Also, continually revising and updating your profile will do wonders for your search results.
In-Likes — it really is good to be Liked. The more users that Like your company’s Facebook page, the better your chances of having incoming links point to it.
By putting your brand’s own face on search, you will ensure that you get positively noticed in search engine results pages important to your industry and product/service categories.
Be sure to check back tomorrow when our expert, Marc Purtell, discusses the power of ‘free’ web traffic.
Want more insight like this? Download our new report, “10 New Ideas For Enhancing Your Brand’s Search Strategy” today.