Search Marketing

Accelerate Engagement / More Than Just Keywords

MediaWhiz understands that Search success is no longer based solely on keywords.

Search is about effectively engaging and persuading potential customers at the “moment of relevance” — the moment they are actively seeking information on your product or service. This requires advanced proprietary technology, continual optimization and concise targeting practices to increase growth and efficiency. | Our Services (PDF)

Search Expertise

The goal of any Search initiative shouldn’t be getting on the first page of Google. It should be twofold — maximizing ROI and driving results. MediaWhiz’s Search Engine Marketing solutions will leverage our vast knowledge of the entire Search landscape to navigate the often confusing keyword marketplace to help you realize the full value of your campaign. We focus on the end goal of every online campaign — profitably acquiring additional customers.

Our cross-channel knowledge of Search allows us to take a coordinated approach to measure progress against business goals and program metrics in order to achieve campaign objectives and drive results.

Search is continually improving and evolving. MediaWhiz Search will incorporate forward thinking methods and revolutionary proprietary tools to position your campaign for short-term and long-term success. Read on to learn how we can help you.

MediaWhiz Paid Search Engine Marketing (PPC)

Our comprehensive suite of paid search tools and methodologies help MediaWhiz Paid Search clients drive higher volumes of in-market site traffic, increase conversions and efficiently acquire customers while controlling their costs. This customarily results in 300-700% increases in return on ad spend.

MediaWhiz Paid Search Engine Marketing (PPC) will:

  • Routinely drive 30% increases in marketing efficiency
  • Implement cost-effective keyword strategies to get better client results
  • Provide highly specialized, strategic expertise in Paid Search best practices
  • Optimize rankings and costs using algorithmic and rules-based bidding technology
  • Utilize advanced cross-channel attribution systems to optimize PPC programs
  • Employ keyword-level online and offline call tracking to track conversions
  • Optimize your landing page and user experience to drive better conversions

MediaWhiz Organic Search Engine Optimization (SEO)

MediaWhiz Organic Search Engine Optimization, otherwise referred to as Natural Search or SEO, provides huge returns for a limited investment by improving rankings in the organic search engine results. It maximizes highly relevant keyword traffic, establishes brand equity and leverages prominent positioning in search results, all with a stickiness that keeps the competition at bay.

MediaWhiz SEO experts understand the long-term value of improved positioning on search engine results pages (SERPS). We don’t settle for getting you within the top-10 spots on major search engines. We continually optimize and improve your campaign to increase natural search rankings, drive higher volumes of qualified traffic and increase conversions from active, in-market consumers.

MediaWhiz Organic Search will:

  • Provide highly specialized, strategic expertise in SEO and Local Search best practices
  • Utilize proven strategies to determine the right target goals based on keyword search volume and competitiveness
  • Optimize your site structure and content based on analysis of your current site’s SEO program
  • Offer strategic link development from outside websites to maximize your online authority
  • Continually measure and refine your Organic SEO campaign value with advanced analytics, tracking and reporting

MediaWhiz Online Reputation Management (ORM) and Social Media Marketing

You have worked hard to establish your company’s reputation by controlling your brand image and message. In the digital age, protecting your reputation is much more complex and requires focused expertise. Would you buy a negatively reviewed product online? One such post can harm your online brand value. It is important to keep this top of mind when considering what your brand is worth.

MediaWhiz ORM and Social Media Marketing teams offer a multi-prong strategy to leverage your brand and safeguard your reputation by proactively managing real-time conversations occurring on social media sites, blogs and newsletters. Social media as a marketing platform bolsters brand awareness and facilitates conversations with customers. These conversations resonate with users because the message is coming from a trusted source, as opposed to the brand or company. And according to eMarketer, Internet users worldwide reported a nearly 50% increase in their trust of social network contacts giving product recommendations, and a 21% increase for microblog contacts. In this ecosystem, “trust is the new black.”

MediaWhiz ORM and Social Media Marketing strategies:

  • Displace negative listings from Google, Yahoo and Bing in an average of 6-12 months
  • Establish positive messages on high authority sites and get them ranked in the first ten search engine listings
  • Enhance your visibility and manage communications with social media users
  • Incorporate link building strategies to high potential, highly relevant listings
  • Leverage influential bloggers to review your products and generate viral marketing buzz

MediaWhiz SEM/SEO Coordination

With a coordinated Paid and Organic Search campaign, MediaWhiz Search Engine Marketing professionals leverage their SEM and SEO knowledge to drive traffic, conversions and results. Combining Paid Search and Organic Search will move the needle quicker and with maximum efficiency.

A coordinated SEM and SEO initiative will:

  • Simultaneously increase click-through rates (CTR) for Paid and Organic Search
  • Drive greater brand and buyer awareness for the user and prospective customer
  • Leverage cross-channel systems to understand the synergy of multi-touch conversion as you move beyond last click attribution analysis
  • Use PPC success to drive SEO keywords and increase landing page and conversion optimization