For consumers today, making a purchase more often than not starts with a search engine. But there's more to successful search marketing than being on Google and the other major sites. You need true expertise in areas as far-ranging as Website content targeting, social media optimization, paid social demographic targeting, local search, keyword Quality Score optimization and online reputation management.
More than ever it's critical to maximize your online presence with a true comprehensive search strategy that encompasses the full, often complex, spectrum of search elements, enabling you to engage and persuade potential customers at the "moment of relevance" - when they are actively seeking information on the advertiser's product or service.
Paid Search
MediaWhiz routinely drives 30% increases in marketing efficiency for Paid Search programs, helping advertisers increase volume at the same or lower cost, or decrease costs while maintaining the same volume. The wide-ranging complexities of Paid Search (a.k.a. Pay Per Click or PPC) often present a barrier to success for advertisers, who find themselves thrown into the high-cost game of competing for keywords without the proper tools or understanding of the marketplace. MediaWhiz is comprised of specialized search thought leaders with the disciplined knowledge, technology and processes to maximize your Paid Search traffic and customers while minimizing your costs.
Your dedicated MediaWhiz account team will:
- Guide your program with highly specialized, strategic expertise in Paid Search
- Optimize ranking and costs using algorithmic and rules-based bidding technology
- Utilize advanced cross-channel attribution systems and keyword-level phone call tracking to track conversions across your marketing mix
- Optimize your landing page and user experience to drive better conversion
These proven methodologies and others help MediaWhiz Paid Search clients drive higher volumes of in-market site traffic while controlling their costs, resulting in 300-700% typical lifts in return on ad spend.
Organic Search
MediaWhiz generates a 200-500% increase in traffic for the typical Organic Search client and significant improvements in keyword rankings. With hundreds of advertisers all competing for the same ten to twenty spots on Google, Yahoo and the other search engines, the world of Organic Search (a.k.a. Natural Search, Search Engine Optimization or SEO) can be a daunting place. MediaWhiz takes a consultative approach, educating advertisers on optimization and content strategies while instituting proven processes to increase natural search rankings, drive higher volumes of qualified traffic and increase conversions from active, in-market consumers.
Your dedicated MediaWhiz account team will:
- Guide your program with highly specialized, strategic expertise in Organic Search and Local Search
- Utilize proven strategies to determine the right target goals based on keyword search volume and competitiveness
- Optimize your site structure and content based on analysis of your current site's adherence to SEO best practices
- Provide strategic link development from outside websites to maximize your online authority
In addition, MediaWhiz can develop a dynamic combined Organic and Paid Search program to improve rankings for both efforts. A tightly coordinated approach will maximize marketing efficiency while, according to Google research, helping increase brand awareness by as much as 127%.
Social Search
MediaWhiz displaces advertisers' negative search engine listings in an average of 6-12 months, replacing them with positive brand messages. A company's reputation has always mattered. The difference today is that your reputation must now be protected not just through the old mediums, but through the real-time conversation occurring every day on Google, Yahoo, Facebook, Twitter, countless blogs and more. MediaWhiz's specialized search experts provide a methodical, multi-prong strategy, encompassing Paid Social Search and Online Reputation Management (a.k.a. ORM). This approach enables marketers to control their brand image and messaging online and ensure their reputation.
- Displace negative listings from Google, Yahoo and Bing
- Establish positive messages on high authority sites and get them ranked in the first ten search engine listings
- Enhance your visibility and manage communications with users of Facebook, Twitter and other social media sites
- Recruit a broad range of influential bloggers to review your products and generate viral marketing buzz
Success on the search engines is essential to successful online marketing. Ensuring that your page one presence is not tainted by negative listings is a vital part of your search success.
Text Link Ads
MediaWhiz operates the largest static text link advertising network in the world, with more than 40,000 participating publishers. In the hyper-competitive arena of organic search, it's vital to get an edge on the competition. MediaWhiz's Text Link Ads leverages our extensive publisher network and expertise in link building strategies to introduce advertisers to publishers with contextually relevant content. Additionally, they boost search engine rankings for their most relevant and valuable keywords and drive highly targeted incremental traffic to their site.
- Improve your search engine rankings with links to your site from high-value publishers chosen for their high authority with the major search engines
- Develop link strategies around a specific targeted keyword
- Create a targeted custom campaign from more than 200 categories
What's more, your dedicated MediaWhiz account management team provides ongoing reporting and optimization to improve your results and identify new growth opportunities.
