SolutionSet and MediaWhiz Join Forces to Form SolutionSet MediaWhiz Partnership
Partnership to Provide Leading Integrated Performance Marketing Solution for Marketers
August 10, 2011. New York/Chicago/San Francisco. SolutionSet, the second largest independent integrated marketing services company in the U.S., and MediaWhiz, a leading online performance marketing agency, today announced the formation of the SolutionSet MediaWhiz Partnership, effective immediately. The Partnership aligns SolutionSet’s and MediaWhiz’s best-in-class marketing and media services to bring marketers a more powerful, fully-integrated marketing solution designed to deliver measurable business results in today’s marketplace. The SolutionSet MediaWhiz Partnership will be led by a combined leadership team that oversees the national network of offices in Atlanta, Chicago, New York, San Francisco, Fort Lauderdale, Fla. and Albany, N.Y.
SolutionSet President and CEO Zain Raj, will serve as president and chief executive of the SolutionSet MediaWhiz Partnership, and MediaWhiz COO and CFO Tom Lanzetta, will serve as chief operating officer. They will partner closely with the team leading the business’ five core competencies – relationship marketing, digital solutions, local marketing, data management and media services – to guide the Partnership and integrate clients and services.
“We recognized a natural synergy and a gap in the market that allowed us to seamlessly bring together our offerings to create a more comprehensive integrated performance marketing agency that could better serve the needs of today’s marketer,” said Raj. “The CMO is facing mounting pressure to produce measurable, tangible and accountable results. With the combined strength of SolutionSet’s relationship marketing, digital services, local marketing and data management heritage, and MediaWhiz’s digital media and performance marketing muscle, the SolutionSet MediaWhiz Partnership is one of the most powerful agency weapons a CMO can have in their arsenal.”
The SolutionSet MediaWhiz Partnership establishes one cohesive agency network designed to serve marketer demand and perpetuate the ongoing growth of the partnership. Current clients, including adidas, AT&T, American Express, AMD, Cisco, Dell, eBay, Gold’s Gym, Nielsen, Office Depot and RadioShack, can leverage the capabilities of the partnership while new clients will benefit from a fully-integrated offering.
“We saw an opportunity to not only better serve our clients by joining forces with SolutionSet, but also to ensure our ongoing growth and expansion,” said Lanzetta. “SolutionSet has experienced phenomenal new business and employee expansion under the leadership of Zain Raj, and we quickly realized that a partnership with MediaWhiz would put in place the right strategy to continue to scale our agency and services nationally.”
The SolutionSet MediaWhiz Partnership provides comprehensive, full-service integrated performance marketing solutions, including:
- Relationship marketing
- Data and analytics
- Digital, mobile and social
- Retail marketing
- Local marketing
- Creative services
- Affiliate marketing
- Search marketing
- Display advertising
The SolutionSet MediaWhiz Partnership is financed by Lake Capital, a private equity firm based in Chicago.
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today’s CMO with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services, designed to drive profitable transactions in the marketplace. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, Cisco, Dell, eBay, Gold’s Gym, Nielsen, Office Depot and RadioShack. For more information, visit: www.solutionsetmediawhizpartnership.com