MediaWhiz Joins Forces with RingRevenue to Ring Up More Calls and Customers
February 14, 2012 New York, NY, and Santa Barbara, CA
Online performance marketing agency, MediaWhiz launches pay-per-call program to drive high-quality inbound phone leads to advertisers.
MediaWhiz, a leading online performance marketing agency today announced their partnership with RingRevenue, the leader in call-based performance marketing. Through the partnership, MediaWhiz will license RingRevenue’s technology to manage their call-based advertising initiatives across their portfolio of services.
MediaWhiz, a Hyper Marketing Inc. (HMI) agency, specializes in helping their clients acquire customers more profitably and has expertise in all forms of online marketing (Affiliate, Search, Social, Display, Email and Data Acquisition). Adding call-based marketing to its suite of services is in perfect alignment with MediaWhiz’s Program of Continuous Improvement which leverages their cross-channel expertise to deliver the best results for their clients.
Partnering with RingRevenue allows MediaWhiz to expand their marketing optimization tactics from opportunities focused mainly on actions resulting from a “click” such as online purchases, and lead form completions to those completed with phone calls. In many of the vertical segments where MediaWhiz has demonstrated success such as home services, health care, insurance and higher education, phone calls are not only welcome but in many cases preferred.
“Phone calls are very valuable to many of our existing clients. By adding the ability to create, track and measure call-based campaigns, RingRevenue’s technology gives us three main advantages. First, we are able to drive more value for our existing clients who are looking for more phone calls. Second, we are able to attract new clients we weren’t previously working with who value phone calls,” said Peter Klein, SVP of Media Services for MediaWhiz. “And third, we can expand our clients’ distribution by leveraging the mobile and local channels in a much bigger way with call-based campaigns.”
“A lot of agencies talk about ‘performance marketing’, but MediaWhiz really gets it. They know that they need to have the best technology and tools in place in order for them to deliver the best results for their clients,” said RingRevenue CEO Jason Spievak. “We’re excited they chose RingRevenue to power their call-based initiatives, and we’re looking forward to working with them to help exceed their clients expectations.”
“They dynamics of managing click-based campaigns and call-based campaigns are very different. When driving live consumers to an advertiser’s call center, it is imperative that the quality of the inbound lead is good enough for them to invest agent time to take the call. RingRevenue’s platform makes it incredibly easy for us to create campaigns that match the advertiser’s need for quality, to track each call with detailed analytics, and to create transparency between advertisers and publishers on which calls are meeting the criteria for payout,” added Klein. “We are excited to be launching a variety of advertiser campaigns that will have payouts and conversion rates higher than the average online campaign.”
About MediaWhiz/Hyper Marketing Inc.
Founded in 2001, MediaWhiz has rapidly become a leading online performance marketing agency that helps clients acquire customers more profitably via expertise in all forms of online performance marketing including Affiliate, Search, Social, Display, Email and Data Acquisition. MediaWhiz is a Hyper Marketing Inc. (HMI) agency, the largest independent marketing services network in North America with 1,300 employees in 24 cities nationwide. For more information, visit http://www.mediawhiz.com and http://www.hypermarketinginc.com.
More calls. More customers. We’ll prove it. RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. Watch this video to learn more about RingRevenue. To request a demo, please visit http://www.ringrevenue.com or call 866-943-6426.