Press Releases

MediaWhiz Debuts New Online Customized Keyword Tracking Tool, Invigorates Search

The online performance agency announces revolutionary metric that tracks data down to the keyword.

New York, June 24^th, 2010 – MediaWhiz is excited to announce the creation of its new online and offline tracking feature, a proprietary platform capable of tracking search data to the minutest keyword. The platform is unique to Search Engine Optimization (SEO) because it can track every phone call and web order to tens of thousands of individual keywords and optimize bidding in virtually real-time. This is the latest feature from MediaWhiz’s Paid and Organic Search divisions.

A major proponent of the proprietary feature is Canadian Telecommunications Company Primus. Primus saw a 62% increase in conversions to sale and a 30% reduction in cost per order (CPO). According to Primus COO Andrew Day, “We learned more from MediaWhiz in one day, than we learned with our previous agency in 2 years…”.

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