Matomy Media Group Consolidates Search Services Under Global Matomy Brand
NEW YORK and TEL AVIV, Israel, April 29, 2013 — Global performance marketing company Matomy Media Group announced today the consolidation of search and social marketing services daughter company Mediasheva and the search engine marketing (SEM) services of New York-based MediaWhiz under the global Matomy brand.
Mediasheva was founded in 2010 by Matomy Media Group as the search and social marketing arm of the company, and offers a full range of performance-based search and social network marketing agency solutions to its advertisers on Google, Bing, Facebook and local search engines and networks. By 2013, the company had been established as a leading agency, managing direct relationships with international clients.
MediaWhiz’s search capabilities stem from its 2006 acquisition of Global Resource Systems, a Florida-based search marketing company. Following a series of smaller acquisitions, MediaWhiz developed a full complement of SEM services, including paid and organic search, online reputation management, social media marketing and coordinated SEO/SEM campaigns.
MediaWhiz will continue to operate a separate consultative SEO practice for clients.
Mediasheva Co-Founder Alex Kosman has been appointed VP of Search and Social, and will oversee activity in both Beersheba, Israel and the Fort Lauderdale, Fla.- based SEM operations of MediaWhiz as part of an integrated offering to Matomy advertisers.
Reflecting on the consolidation of Matomy’s global search capabilities, he said: “We saw a real added value for our clients in combining the search marketing services of Mediasheva and MediaWhiz. Our advertisers trust us for complete solutions and with this unification, each company’s strengths in search and social media complement each other and provide that security. By providing our advertisers one point of contact for all of these services, we also reduce a significant pain point in their marketing efforts.”
Matomy Media Group includes search and social among its roster of performance-based digital marketing solutions, which include affiliate marketing, display, mobile and video. In 2013, Matomy Media Group acquired 100% of U.S.-based MediaWhiz, and appointed former Neverblue CEO Hakan Lindskog as Chief Executive.
About Matomy Media Group
Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, search, social marketing, and virtual currency platforms.
With seven branches worldwide, including U.S.-based performance marketing agency MediaWhiz, and over 400 employees, Matomy Media Group serves 40 billion impressions per month for 500 of the world’s leading advertisers across 7000 publishers in 85 countries, and enables optimizing campaigns across all digital media to ensure cost-effective, controlled and high quality results.
MediaWhiz is North America’s leading performance marketing agency. The agency helps clients engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, mobile, search, social media, display advertising, email and data acquisition.
MediaWhiz is part of Matomy Media Group, a global performance marketing company.