Digital Media Agency MediaWhiz Promotes Riff, La Peruta to Senior Executive Roles
Adam Riff and Steve La Peruta promoted to senior vice president roles overseeing digital strategy and technology
NEW YORK (September 27, 2012) — MediaWhiz, a leading full-service integrated digital media agency, today announced the promotion of Adam Riff and Steve La Peruta as senior vice presidents in charge of digital strategy and information technology, respectively.
In announcing the promotions, Kuendig praised both executives for their long-standing leadership at MediaWhiz and exemplary track records of generating optimum return on investment for the company.
“Promoting Adam and Steve is recognition of the value we place on digital media and technology at MediaWhiz,” said Kuendig. “Adam has done a terrific job managing the agency’s search marketing practice, and I look forward to him taking an innovative approach to our clients’ integrated digital media campaigns. Similarly, Steve has helped improve our information technology and development efforts, leading to more efficient and technologically advanced client delivery.”
As senior vice president of digital strategy, Riff will oversee the agency’s integrated digital media division, including its search marketing, social media, display advertising, CRM and client services teams.
He joined MediaWhiz in November 2005 as director of search, following the company’s acquisition of Global Resources Systems, an interactive marketing services company where he served in the same role. Promoted to general manager of search in January 2010, he directed MediaWhiz’s search marketing business, which is ranked as the 11th-best in the nation by Advertising Age, before taking on expanded duties in 2010 as general manager of search.
“I’m thankful for the opportunity to lead MediaWhiz’s integrated digital media business,” said Riff. “I’m excited to further develop our unique point of view that helps brands engage, acquire and retain customers more profitably through the innovative use of performance marketing capabilities, proprietary technology and digital-media expertise. The team we have in place leading digital media campaigns on behalf of clients is one that I am honored to lead.”
La Peruta’s promotion reflects his continued work to enhance MediaWhiz’s information technology and development initiatives. After joining MediaWhiz as director of IT in March 2010, he was quickly promoted to vice president before taking on the senior vice president role. He will oversee MediaWhiz’s IT operations, engineering, database services, application development, quality assurance and project management teams to support enhanced client delivery.
“I’m honored to have the opportunity to oversee MediaWhiz’s IT organization,” said La Peruta who has more than 25 years’ experience in the technology industry and has been responsible for executing IT strategy across diverse enterprises. “We have a number of smart, innovative people on our team and I’m excited about leading it in its efforts to meet our clients’ evolving technology needs.”
MediaWhiz is a leading integrated digital media agency that helps brands engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: Affiliate, Search, Social Media, Display Advertising, Email and Data Acquisition.
MediaWhiz is a Hyper Marketing Inc. (HMI) agency, the largest independent marketing services network in North America with 1,300 employees in 24 cities. Visit MediaWhiz.com and HyperMarketingInc.com for more information.
Director, Marketing and Communications