Chuck Shaw Joins MediaWhiz as Client Services Senior Vice President
The online performance agency hires the direct marketing veteran to bolster client services division
New York, July 8th, 2010 – MediaWhiz announced earlier this week that Chuck Shaw has joined the company as Senior Vice President of Client Services. Shaw will be responsible for managing the client services division, overseeing existing client satisfaction efforts, and spearheading client procurement initiatives.
“We look forward to Chuck helping us grow our client services team into one of the best in the industry.” said MediaWhiz CEO Jonathan Shapiro. “His skills working for leading direct marketing and online agencies will be a great asset to MediaWhiz.”
Before joining MediaWhiz, Shaw was Senior Vice President and Director of Client Services for ID Media. At ID Media, he was responsible for managing both multi-media account planning teams and client profitability. He also forged business relationships with prospective clients and partner agencies. He has served Fortune 1000 clients like CA, HP, Merck, Washington Mutual, Xerox and AAA.
Shaw brings 15 years of direct marketing experience to MediaWhiz, which includes time spent at Digitas, G2, Rapp Collins and the aforementioned ID Media. He is Chairperson of the AAAA Direct Marketing Media Committee.
In addition to his work schedule, Shaw is an Adjunct Professor in New York University’s Integrated Marketing Masters Degree Program. He teaches integrated media strategies with a focus on effectively planning and implementing General Awareness/Direct Response multi-media tactics.
Shaw holds a BS in Marketing from Roger Williams University and is a frequent speaker at direct marketing and advertising conferences.