By Nicole Castro | Marketing Manager
Our own Mike Sisto, performance marketing director, offers his insight on how to achieve successful leads, what it takes to develop creative offers and how to decide what traffic sources work for a particular campaign. Mike Sisto delivers smart perspective that offers marketers the direction they need to develop the right campaign fit to their brand’s needs.
What traffic sources does MediaWhiz offer performance marketers?
Almost always the first thing I cover with folks initiating a conversation with MediaWhiz is our one-stop-shopping experience, so to speak. What I mean by that is that we’re literally ‘whizzes’ at all digital marketing channels you can imagine: E-mail, display, search, social, co-registration, affiliate, and mobile. Depending on the type of performance campaign, we’ll collaborate with each client individually on what channels are opportune to acquire their ideal target customer. As a campaign progresses, it’s common for slight shifts among channels to occur in order to optimize results.
What similar offers have you run in the past that you’d have had success with?
Over the past 12 years, MediaWhiz has crafted success stories with marketers in nearly every consumer vertical imaginable. Our case studies range from the largest Fortune500 brands to prominent direct-response marketers known in the TV, radio, and direct mail worlds who migrate online. With a specialist for each key major vertical on our business development team, our campaign discussions have a strong foundation from past successes from which to derive fresh and equally as successful campaigns.
How can you ensure the quality of the leads?
We’ve built up a vast array of clientele across major consumer verticals and consistently analyze the best combinations of channels, creatives and landing pages that drive the optimal quality and volume mix. Therefore, when new clients are on-boarded, we’ve generally got a head-start on where to place their ads to ensure they see ROI. Of course, each offer has its own nuances, so we always start slowly to monitor quality and only decide to scale when it’s mutual between us and our clients.