Newsroom

<< back to newsroom

SCRIBEFIRE OFFERS IN-TEXT SOLUTIONS POWERED BY KONTERA’S PROPRIETARY CONTEXTUAL ANALYSIS TECHNOLOGY

New York, NY, November 12, 2008: Kontera, a leading provider of In-Text Advertising and Information Solutions for web publishers and advertisers, announced that ScribeFire will be utilizing the company’s patent-pending contextual analysis technology to power In-Text offerings to its vast base of publishers.

Through this technology partnership, ScribeFire publishers benefit from an easy, one-click implementation of Kontera’s In-Text Advertising solution directly from their respective publisher consoles.

Kontera analyzes the content of the ScribeFire®-enabled publishers, and highlights contextually relevant keywords. The technology discovers the keywords on a web page, blog, or widget in real-time and automatically matches them with contextually relevant advertising or information. When a user mouses-over a double-underlined keyword, a contextually relevant ad, known as ContentLink®, is displayed.

The real value of the ScribeFire / Kontera (ContentLink) integration is in its ability to engage users. Publishers running ContentLink experience engagement rates that are higher than with other pay per click advertising solutions. Publishers of user-contributed media regularly report equal or greater click-through rates with Kontera than with Google’s AdSense®.

“Today, bloggers and small publishers are looking for more opportunities to monetize their content,” said Patrick Gavin, founder and President of ScribeFire. “Thanks to Kontera’s proprietary technology, we’re among the first ad platforms to offer publishers the ability to run both high ROI in-text advertising as well as fully optimized banner ads. Contextually relevant ads will generate revenue for thousands of ScribeFire-powered publishers.”

“From reality TV to social networking and the blogosphere, user-contributed media is changing the monetization models for all forms of content,” said Mathew Haugen, VP of  Business Development, Kontera. “With Kontera’s technology being utilized by MediaWhiz (ScribeFire), we’re enabling thousands of bloggers and online publishers of all sizes to tap into a new revenue stream.”

About ScribeFire:
Founded in 2007 and acquired by MediaWhiz in 2008, ScribeFire is one of the first ad platforms to equip online publishers with a powerful optimization decision engine that matches each impression with the highest revenue producing ad.  Publishers can serve both optimized banners and in-text ads on their sites via a single easy-to-use platform.   

The ScribeFire ad network enables advertisers to target thousands of influential blogs and specialty content websites in 18 channels and 244 sub-channels.  The ScribeFire network consists of a higher-intent and more engaged audience than that generally reached via traditional media plans. For more about ScribeFire, please visit: www.scribefire.com.