By Heather Fernandez | Senior SEO Strategist
Mobile is not just for email anymore.
That is evident to any marketer who has spent time around teens, at a mall or at a sporting event. Mobile is everywhere and it is reshaping how people interact with brands and make online purchases.
In a three-month study spanning February to May 2012, comScore found that 234 million U.S. consumers use smartphones and, of that number, 110 million are smartphones owners.
This impressive growth demonstrates the need for marketers to understand that consumers are changing their online behavior when they research and engage with brands.
Consumers are using the Web 24/7, thanks to the affordability and portability of owning a mobile device. The issue they increasingly face is trying to connect with businesses that have yet to adopt a mobile-friendly digital strategy.
Brands that have not developed such a strategy are missing out on the largest segment of online growth opportunities.