By Marc Purtell | Director, SEO
Editor’s note: This is the 12th post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The rising use of mobile devices is nothing new or surprising, but what may be a bit of a surprise is the extent to which search behavior is moving away from desktop devices. Currently, one out of every three minutes spent online spent on a mobile device.
By 2015, mobile search volume is expected to slightly exceed desktop search volume, and by 2016 it will be approximately 30% higher. The clock is ticking for digital marketers who have not begun to plan their activity for this new landscape.
There is still time to get a head start in mobile search, but budgets must be shifted accordingly. Ensuring Web properties are mobile-friendly is the first step in maximizing a mobile search presence. Understanding the behavior of mobile visitors to your Web properties can greatly assist in that optimization. It is also important to understand the difference in behavior on mobile versus desktop devices when consumers are using search engines. Once important Web properties are fully optimized for mobile experience, focus can move toward implementing marketing campaigns
Be sure to check back tomorrow when our expert, Marc Purtell, discusses Facebook’s Graph Search and some best practices you can use for it.
Want more insight like this? Download our new report, “10 New Ideas For Enhancing Your Brand’s Search Strategy” today.