Today we took another step forward in the continuing evolution and expansion of MediaWhiz. Our parent company, Matomy Media Group, has acquired MobAff, a leading mobile affiliate network, and will integrate it within MediaWhiz to form the nucleus of our new mobile division.
There is no doubt that mobile is the biggest growth driver in all of marketing. And mobile lead generation is an area that we at MediaWhiz believe has huge potential but is currently underutilized. We are proud to be on the leading edge of mobile performance and affiliate marketing through our integration of MobAff.
We will integrate MobAff’s mobile marketing technology solutions into MediaWhiz’s affiliate network. This includes MobAff Tracker™, which will become MediaWhiz’s new proprietary mobile tracking tool and post-click optimization technology. MobAff Tracker will allow our partners to manage cross-channel mobile marketing campaigns from a single dashboard, utilize rule-based click optimization and increase their return on investment through data segmentation.
MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to our growing mobile performance marketing practice. As we were going through the acquisition process, we were impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. This acquisition will benefit both the MediaWhiz and Matomy customer bases, offering our advertisers and affiliates cutting-edge technologies — alongside other performance marketing products we have developed — as well as greater audience reach and effective results in their mobile advertising campaigns.
Founded in 2011, MobAff works with leading advertisers and affiliate networks in the United States and internationally to help them efficiently generate and deliver leads and acquire customers. The company offers mobile cost-per-action and cost-per-lead (CPA and CPL) marketing services in display, push, search, click-to-call and more.
We’re thrilled to bring the MobAff team’s mobile performance marketing expertise and technology into MediaWhiz. Mobile is the future of performance marketing, and our acquisition of MobAff puts us on track to becoming the industry leader in delivering high-value mobile customer acquisition and traffic monetization solutions for advertisers and affiliates.
Media Coverage of Matomy Media Group Acquisition of MobAff
- Adweek: Matomy Buys Mobile Shop Mobaff
- MediaPost: Matomy Media Integrates Mobaff within MediaWhiz
- Performance Marketing Insider: MobAff Gone; Becoming MediaWhiz Mobile
- Adotas: Matomy Media Group Acquires Mobile Affiliate Network MobAff