MediaWhiz Workshop: Online Channel Integration
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
We’re big fans of the semi-annual industry confab known as LeadsCon. For this summer’s event, LeadsCon East, we’re hosting a special workshop aimed at helping marketers garner better value and more leads from their digital marketing campaigns.
On Wednesday, July 25, our workshop, titled, “Guaranteeing ROI and Accountability: The Benefits of Online Channel Integration,” will help marketers understand how they can effectively utilize online channel integration to generate results in an accountable and measurable fashion. It’s about more than just placing an ad across various online channels. Our panel of experts will discuss how they utilize multichannel integration to keep the leads coming in while ensuring real ROI for their brands.
We’re excited to host this workshop and invite all who will be attending LeadsCon East to attend. Session details are below.
For more information or to schedule a private meeting with our sales team while at LeadsCon East, please contact Keith Trivitt at ktrivitt@mediawhiz.com or 646.264.0144
Be sure to check out the MediaWhiz booth at LeadsCon. Visit booth #111 for cool giveaways and to chat with our friendly sales team.
MediaWhiz LeadsCon Session Details
Session: Guaranteeing ROI and Accountability: The Benefits of Online Channel Integration
Date: Wednesday, July 25, 2012
Time: 9–9:45 a.m.
Room: Rendezvous Trianon, Hilton New York
Session Description
The holy grail of digital marketing is a guarantee of results for brands. In this informative session, MediaWhiz and its clients discuss how marketers can utilize performance marketing to deliver actionable and quantifiable results while maintaining brand integrity and ensuring compliance in an increasingly litigious online environment.
Speakers
- Moderator: Jeremy Leonard, Senior Vice President, Strategy & Operations, Mediawhiz
- Mike Venables, Group Planning Director, Neo@Ogilvy
- Scott Kaufman, Vice President, Marketing, The Lasik Vision Institute
- Sung Kim, Chief Technology Officer, TriAd Media Solutions
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