MediaWhiz Presents: What the ‘Social Media Hype Cycle’ Means for Brands

It’s the most wonderful time of the year! Why? Because Social Media Week is almost here! This year, MediaWhiz is partnering with its sister agency, Ryan Partnership, to host a Social Media Week panel in Chicago.

Titled, “What the ‘Social Media Hype Cycle’ Means for Brands,” MediaWhiz and Ryan Partnership’s Social Media Week session will explore how the social media hype cycle is impacting social media marketing, social commerce and social advertising. Panelists will use the hype cycle model to demystify social media marketing and explain what is needed to deliver measurable value to brands.

Following this lively session, you’ll walk away with a better understanding of how the hype surrounding social media impacts brand marketing and what you can do to generate measurable value from your social media marketing spend.

#SMWHYPE

What:             MediaWhiz and Ryan Partnership Present … What the ‘Social Media Hype Cycle’ Means for Brands

                        Moderator:

                        Steve Goldner (@SocialSteve), Senior Director, Social Media Marketing, MediaWhiz and Ryan Partnership

                        Panelists:

Michael Velasco (@MichaelVelasco), Managing Director, Digital, Ryan Partnership
Keith Trivitt (@KeithTrivitt), Director, Marketing and Communications, MediaWhiz

E.J. Schultz (@ejschultz3), Reporter, Advertising Age

Autumn McReynolds (@AutumnMcRey), Content Strategist and Community Manager, TalentMinded

When:             8–9:15 a.m. CDT, Friday, Sept. 28, 2012

Where:           Tribune Tower — Huron Room

                        435 N. Michigan Avenue

                        Chicago, IL 60611

If you have any questions, please contact Keith Trivitt, director of marketing and communications, MediaWhiz. 

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