MediaWhiz announced a new payment option for its web publishers that provides their earnings on reloadable, Prepaid MasterCard® cards. The service is provided by Payoneer, Inc., an approved Member Service Provider of First Bank of Delaware.Publishers that use MediaWhiz’s highly successful link marketing product, Text Links Ads, and its innovative blog product-review network, ReviewMe, can elect to receive payments to fully functioning Prepaid MasterCard cards instead of standard paper check or PayPal options. The cards can be used worldwide at any store, ATM, or online location where Debit MasterCard is accepted.
Payoneer’s service provides a global-friendly alternative to checks, wire transfers and other online payment methods. Publishers benefit by having immediate access to their money while avoiding the hassles associated with lost or stolen checks, hold times and fees, and the lack of availability of PayPal in certain countries. Additionally, cardholders can spend and/or withdraw funds in their own currency without the need for a bank account.
According to MediaWhiz, publishers who opted for this payment method during a six-month trial rollout reported tremendous satisfaction with getting their earnings faster, lowering foreign currency exchange rates, and gaining 24×7 online account management access from anywhere in the world.
This service allows MediaWhiz to turn the payment process into a brand-affirmation opportunity. Cards bear the MediaWhiz logo, reminding publishers of where their earnings came from with each use. MediaWhiz also found that Payoneer was a significant cost-saving option considering its large number of publishers, 40% of whom are located outside the United States.
“Publishers perform just about every business function at online speed and expect the same when they get paid,” said Jonathan Shapiro, CEO of MediaWhiz. The company paid nearly $100 million to its network of over 30,000 publishers in 2007. “Our publishers love their co-branded cards from Payoneer because they get paid faster, and the overseas publishers can keep more of their earnings. We love it because it lowers our processing costs, and keeps an important community of ours happy.”
Patrick Gavin, President of MediaWhiz Display added, “Payoneer integrated simply and easily into our existing payment infrastructure – and let us use payment as a marketing advantage, especially overseas.”
“We see tremendous growth opportunity for the use of reloadable Prepaid MasterCard cards as recurring mass payment vehicles through service providers like Payoneer,” said Alonzo Primus, President and Chief Operating Officer of First Bank of Delaware. “We are eager to help industry leaders such as MediaWhiz gain a competitive edge with innovative payment solutions.”
Yuval Tal, CEO of Payoneer added, “As the Internet makes a global player out of every web site, Payoneer can help online advertising leaders like MediaWhiz take exceptional care of their publishers, and their own bottom line.”