By Hakan Lindskog | CEO
Last week, we announced the launch of our new mobile performance marketing practice, MediaWhiz Mobile. While it doesn’t mark our first foray into mobile marketing, it does represent our most significant and dedicated focus on the immense online marketing and advertising opportunities of mobile.
What this launch means for MediaWhiz, however, is insignificant compared to the value we believe it offers our clients. MediaWhiz Mobile will help advertisers more profitably engage, acquire and retain customers across what has rapidly become the most relevant and important digital marketing channel: mobile.
Why the launch now? As I told A4U in announcing the new service, we absolutely believe that mobile lead generation is the future of online marketing.
Consumers are projected to spend $119 billion worldwide on goods and services from the mobile and tablet devices by 2015, according to ABI Research. And with upwards of 70% of online advertising spend in the United States going toward performance-based advertising, it’s clear that advertisers are hungry for performance-based mobile marketing services that do far more than branding. They want mobile marketing services that help their brands profitably engage, acquire and retain customers in the mobile space.
Increasingly, consumers are ditching their desktop computers in favor of their smartphones and tablets. The opportunities these devices offer brands and marketers to reach, connect with and influence the purchasing habits of consumers is beyond what many of us considered possible just five years ago. More importantly, mobile and tablet devices offer advertisers an immense opportunity to acquire customers instantly and to generate leads at the click of a button.
MediaWhiz Mobile is here to service those opportunities across a variety of online marketing channels, including affiliate marketing, display advertising, search, SEO, lead generation and email.
You can read more about the launch of MediaWhiz Mobile in A4U, Adotas and Revenue Performance magazine, among other publications. For this post, I wanted to focus on the two critical ways we think MediaWhiz Mobile will benefit advertisers and publishers.
Domestic or International, We Have You Covered
Whether you’re trying to acquire customers from Chicago to Cairo, or just launching a new affiliate offer in the middle of Iowa, we have you covered with MediaWhiz Mobile. For publishers with access to mobile traffic, MediaWhiz can provide both domestic and international mobile offers through our partnership with Matomy Media Group across multiple verticals. Clients can receive mobile traffic and new customers from several sources, including display, mobile search, social and affiliate marketing.
Best-in-Class Technology with RingRevenue
We also advertisers the ability to create click-to-call campaigns through our partnership with RingRevenue, the industry-leading provider of call performance marketing solutions. This creates a new, high-quality channel of lead generation for mobile campaigns. Publishers can track their mobile affiliate marketing campaign metrics run through MonetizeIt, the MediaWhiz affiliate network, and optimize those campaigns in real time.
Running mobile affiliate marketing campaigns enables us to offer clients and publishers a more diverse set of online marketing options. Having the click-to-call tracking capabilities of RingRevenue allows us to offer clients and publishers more robust and accountable metrics to demonstrate the performance of their mobile affiliate marketing campaigns.
Mobile isn’t just the future of marketing; it’s also the future of online lead generation and customer acquisition. MediaWhiz Mobile is our answer to this fascinating and growing field and we’re thrilled to be able to bring it to market.
How is your brand utilizing mobile for its lead generation and customer acquisition campaigns? Let us know in the comments section.