By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
An article written by Marc Purtell, director of SEO at MediaWhiz, and published Nov. 20, 2012, in Search Engine Journal, has been honored with a “Best of SEJ” award for 2012. Titled, “SEO in 2013: The Rising Influence of AuthorRank,” it was the most-read article on Search Engine Journal in November, according to the publication’s editors.
In honoring Purtell with the “Best of SEJ” distinction, former Search Engine Journal Editor-in-Chief Phil Butler described the article as an “insightful look at the emerging value of authors in search [that] from one of the industry’s most knowledgeable authors, or a super digitally influential company, MediaWhiz.”
Below is an excerpt of the article.
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly important role in marketers’ search and SEO strategies.
PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality metric over the last few years, but it can still be meaningful in conjunction with other quality metrics (i.e. domain authority, page authority, etc.)
In 2013 a new quality metric will take the spotlight when it comes to page quality and search engine ranking. This metric is affectionately known as AuthorRank (or Agent Rank, according to Google’s patent).
Here’s why AuthorRank will help reshape SEO in 2013:
AuthorRank: A Brief Overview
Content quality, as measured by search engines, is no longer based solely on the authority of a domain or Web page. It is increasingly based on the reputation and authority of the individual that authored the content. This reputational score grades authors on the Web and used that grade when ordering natural search engine results.