MediaWhiz: Facebook Needs to ‘Listen to Marketers’
As one of the leading integrated digital media agencies, MediaWhiz and its executives are often quoted in the media about emerging trends and issues in the digital media and marketing industries. Recently, Steve Goldner, senior director of social media marketing at MediaWhiz and its sister agency, Ryan Partnership, was quoted in an eMarketer report, “Facebook Marketing: Reaching Consumers in a Changing Environment.” The report analyzes how Facebook is altering brand marketing in the Digital Age.
Goldner’s comments focus on what Facebook should do to help marketers ensure their brands stand out on Facebook and receive more detailed information on the metrics of their Facebook marketing spend. A recap of those comments can be found below. eMarketer subscribers can view the full report here.
Comments of Steve Goldner, Senior Director of Social Media Marketing, MediaWhiz and Ryan Partnership
On whether brands that market on Facebook stand out from the competition …
“Marketers, advertisers and clients want something that stands out. The reality is it still is difficult to get a brand to stand out on Facebook.”
On how well Facebook listens to the concerns of marketers …
“The challenge is to get Facebook to listen to marketers. You have no chance of talking to an [Facebook] account rep unless you’re at a certain level of spend.”
On the level of user and ad data analysis that Facebook offers brands …
Ryan Partnership’s Goldner noted that brands and marketers want better analytics and the ability to connect Facebook marketing to sales. That will be one area that continues to develop as Facebook finds the right metrics and results to track on the site.
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