It’s been a busy Advertising Week for Whizzes!
On Monday, SVP of Media Peter Klein spoke on the OMMA Response panel “Accountability & ROI: Guaranteeing Results.” The panel focused on how marketers reach that holy grail for clients: guaranteeing their results. In addition to Klein, panelists included Rebecca Madigan, moderator and executive director of the Performance Marketing Association; David Naffziger, CEO, BrandVerity; and Andrew Zucker, chief revenue officer, Publishers Clearing House. As always, Klein offered a strong defense of the role and value of affiliate marketing and for more stringent self-regulation in order to enhance the industry’s reputation.
Check out some photos from the panel here.
Additionally, Adam Riff, SVP of digital strategy, sat on the OMMA Display panel, “Data Out: Solving the Attribution Conundrum.” The discussion focused on the trying to figure out how to assign credit — and blame — in display advertising campaign’s performance. Joining Riff on the panel were a bevy of digital marketing luminaries, including: Erik Huddleston, moderator, EVP of product and chief technology officer, Dachis Group; Pascal Bensoussan, chief strategy officer, Aggregate Knowledge; Jeff Greenfield, chief operating officer, C3 Metrics; Dave Ragals, SVP, client services, IgnitionOne; and Matt Wakeman, director of analytics, The Archer Group.
Thanks to MediaPost and Advertising Week for having us, and we look forward to next year!