Deal Boosts MediaWhiz’s Lead Management Technical Capabilities
We recently acquired LeadROI’s Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
“The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward,” said Ed Kats, Executive Vice President of MediaWhiz.
LeadROI provides unparalleled end-to-end visibility into the campaign process, from initial lead generation to sales conversion. The robust and scalable system has been used by dozens of direct marketers to streamline lead generation program management and boost company sales performance. Some of its most notable features include Interactive Dashboards / Reporting, Automated Lead Distribution, Workflow Management, Campaign Management, Pipeline Management, and an Integrated Auto Dialer.
“MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level,” said Raj Parekh, Founder of LeadROI. “Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential – to drive better ROI for companies across additional verticals such as automotive and insurance.”
With the LeadROI platform, MediaWhiz now has one of the most complete lead generation service offerings in the online advertising industry. “A robust lead management system is a great addition to our MediaWhiz Leads offering, which includes our Full Service Lead ProgramsT, Registration ServicesT, and our Premium Lead Marketplace, LeadVIPT. It sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns,” concluded Ed Kats.