Leadership

As VP of National Sales for MediaWhiz, a division of the SolutionSet MediaWhiz Partnership, Mitch Tuch develops and establishes innovative multi-vertical sales strategies that target advertisers, publishers and media buyers while driving revenue growth.  Previously, Mitch served as GM of Data Acquisition, providing advertisers with consultative and forward-thinking guidance to build their databases with highly qualified and engaged consumers. He also led business development efforts for MediaWhiz’s publisher network.

Mitch joined MediaWhiz in June of 2009. Prior to heading MediaWhiz Data Acquisition, Mitch held senior-level executive positions at online lead generation agency Permission Data, online loyalty marketer Upromise, digital marketer Q Interactive, as well as brand management positions at several Consumer Packaged Goods (CPG) companies. He was responsible for developing and implementing successful acquisition, loyalty, trial and branding programs for a broad range of top brand advertisers. Mitch has maximized the brand reach of and driven results for leading companies in the CPG, retail, healthcare and travel verticals.

Mitch is an industry thought leader. He has been published in Retail Merchandiser and DirectMag.com. Mitch is an active participant in key industry organizations such as 212 and Boston Interactive Media Association.

Mitch earned a BS in Business Economics from the State University of New York at Oneonta.