As senior vice president of business development for MediaWhiz, a Matomy Media Group company, Daryl Colwell manages client procurement efforts for all MediaWhiz business units. This includes sales efforts for the MediaWhiz Affiliate Network, which is comprised of more than 6,000 affiliates; MediaWhiz SEO, the company’s enterprise and SEO ingredient service; and the MediaWhiz Performance Sales Division, which generates more than $70 million in annual revenue. He has forged relationships for MediaWhiz with such blue-chip marketers as American Express, HSBC, Nielsen and The Home Depot, among many others.
Prior to joining MediaWhiz in August 2008, Colwell spearheaded the financial services and travel verticals for Relevance-X, the online behavioral and life-stage targeting division of Acxiom. Colwell also served as vice president of sales for SilverCarrot, where he provided strategic advice and counsel to leading direct-response marketers, including Lending Tree, Netflix, Overstock and Meredith Publishing.
An established industry thought leader and speaker, Colwell is regularly quoted in business and trade publications, including The Wall Street Journal, MarketWatch, Advertising Age, Direct Marketing News, MediaPostand iMedia Connection. In addition, he has spoken at a variety of advertising and marketing conferences, such as LeadsCon, Search Marketing Expo, OMMA Global, PubCon and Online Marketing Summit.
Cowell earned a bachelor of arts in psychology at the University of Texas at Austin.