The decision to join MediaWhiz did not come to Peter Klein overnight. After the affiliate network he created and oversaw for three years was acquired, he chose to come onboard and help build out a full-service performance marketing agency. “This has turned out to be a great decision both personally and professionally.”
Peter is especially proud of MediaWhiz’s ability to “bring a client into the online performance marketing world” via its robust media channels and technology. “We can service a client from beginning to end and continue to drive results more profitably for them.” As GM of the Monetizeit affiliate network, Peter has witnessed many positive growth oriented changes. He believes increased brand awareness of ROI is the industry’s most significant change. “Major brands are beginning to understand the value of marketing with a focus on ROI. This means more money flowing into CPA-based marketing.”
But with change comes challenges. According to Peter, compliance is the largest hurdle faced by the performance marketing industry. “We need to start forming real self-regulation measures and standards to provide more transparency to advertisers… before the government does this for us.” Further, with Google and Facebook implementing tough restrictions over the years, Peter contends that it will be harder to conduct scalable marketing campaigns if you aren’t representing a brand as an agency. All things considered, he feels the industry’s future is “extremely bright, as more dollars will continue to shift from traditional/offline media to online.” Peter is quite fond of toasting to this bright future every Thursty Thursday at around 7PM.