By Keith Trivitt | Director, Marketing and Communications
LeadsCon East will be here before you know it, and MediaWhiz will be right in the thick of things at this annual conference for vertical media and direct response marketing.
Daryl Colwell, MediaWhiz’s senior vice president of business development, will moderate a panel of experts discussing their brands’ experiences with performance marketing. Does it live up to the hype? Or has performance marketing become a channel that marketers must unwillingly implement into their marketing strategies? Find out at the Aug. 14 LeadsCon East panel, “What Brands Really Think of Performance Marketing,” moderated by MediaWhiz.
Panel: What Brands Really Think of Performance Marketing
Date: August 14
Location: Hilton Hotel, New York, NY
Performance-based and lead-gen marketers are obviously biased participants in the value you ascribe to a pay-per-action model. Having heard from large agencies, it’s time to hear from some of the better known customer acquisition-focused brands. Do they have a love-hate or a love-love relationship with performance marketing? It should be a no-brainer given their many direct response initiatives, right? Find out whether they truly find value from the channel or whether it is a necessary evil they would rather do without. Plus, find out what it takes to not only earn their business but keep it.
- Moderator: Daryl Colwell, Senior Vice President, MediaWhiz
- Keith Weinberger, Senior Vice President, Marketing, Empire Today
- Brian Dominick, Director of US Payment Options – Digital Acquisition, American Express
- Mike Venables, Media Director, Neo@Ogilvy
- Lou Cohen, SVP – Head of Search and Affiliate Marketing, Citibank
Founded in 2007, LeadsCon showcases the best people and companies in vertical media media and engagement advertising. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Click here to view the conference agenda.