By Hakan Lindskog | CEO
At MediaWhiz, we believe two things to be true about online marketing. First, it’s an incredibly powerful and innovative ecosystem. Second, it’s comprised of too many ideas focused purely on branding and not enough solutions for helping companies engage, acquire and retain customers. In other words, there’s a lot of signal but not much noise when it comes to helping businesses generate leads and acquire customers through consumer actions.
It’s with this in mind that today we are introducing the new MediaWhiz. We have fully integrated our affiliate network (MonetizeIt), email product (White Delivery) and SEO ingredient solution (TLA) into MediaWhiz’s suite of performance marketing and SEO services. We have taken this a step further by folding our affiliate network and email brands into MediaWhiz and by rebranding TLA, our SEO ingredient service, as MediaWhiz SEO. As part of this rebrand, MediaWhiz’s SEO and link-building teams have been combined, delivering a full-service SEO experience that helps businesses optimize conversions and increase traffic, while improving local search rankings.
Why We Are Making These Changes
Increasingly, we find that advertisers don’t want just an affiliate marketing campaign or an email campaign. Their customer acquisition needs run the full extent of online marketing — from affiliate marketing to email and SEO to paid search marketing — and they need a performance marketing agency that can provide a full spectrum of lead generation and customer acquisition tools and solutions.
That’s where the new MediaWhiz fits into the picture.
In consolidating our affiliate network and email and SEO product solutions under the broader MediaWhiz umbrella, we’re tying together three of the industry leaders in their respective categories into MediaWhiz’s award-winning performance marketing agency service.
In conjunction with our parent company, Matomy Media Group, MediaWhiz is the only performance media company that offers a global presence and global customer acquisition solutions across all online marketing channels (Affiliate, Data Acquisition, Email, Mobile, Search Marketing, SEO and Social Media).
Benefits to Advertisers
For our clients — who comprise some of the world’s leading advertisers — the new MediaWhiz offers a more diverse and robust level of lead generation and customer acquisition capabilities and solutions. Whether you want to acquire more customers through a targeted email campaign or improve your brand’s organic search rankings, we have you covered.
Benefits to Affiliates and Publishers
Everything affiliates know and love about MediaWhiz’s award-winning affiliate network — including its superior campaigns from some of the world’s best advertisers, and extremely knowledgeable affiliate managers — remains the same. Uniting our brands will create greater opportunities to connect you with even more top-performing campaigns across our best media channels, including email, mobile, display, social media, search, SEO incent and more.
The New MediaWhiz: Full-Service Global Performance Marketing and SEO
In an online marketing world in which advertisers, affiliates and publishers are bombarded with pitches for thousands of different services, our message is simple: work with MediaWhiz for expertise and solutions across the full spectrum of performance marketing and SEO. We’ve been doing this for more than 10 years. Our global presence, combined with a publisher network of more than 100,000 and some of the leading affiliate marketing campaigns, ensures that your brand or website will be in good hands to help you engage, acquire and retain customers, optimize and monetize site traffic and improve your search rankings.
We look forward to working with you as we continue to evolve the MediaWhiz offering and deliver world-class lead generation and customer acquisition tools and solutions.
If you want to learn more, or are interested in working with us for your performance marketing and SEO needs, please feel free to contact me. I look forward to hearing from you.