Loren Baker from Search Engine Journal has been doing a SEO site clinic which has been helping website owners increase their traffic, rankings and links. Because of this I decided to do a short interview with him:
What is Search Engine Journal’s benefit from doing a SEO site clinic?
Search Engine Journal benefits by helping the SEO community and companies which are starting their initial SEO by total transparency. We are working together, with our co-authors and guest contributors as a team to offer SEO advice to not only the sites which we have accepted into the SEO Clinic project but also the readers of our column who are working on their SEO. For example, when doing an SEO Clinic for a WordPress powered blog, our goal is that numerous WordPress bloggers will benefit from our SEO recommendations.
Our Resident SEO Pimps benefit via expanded recognition of their expertise and services to the SEO community. I think that it would be easy to charge anywhere from $5,000 to $15,000 in consulting fees for such SEO oriented information and recommendation, but our ultimate mission is to help smaller sites and charities which cannot afford such SEO consultancy fees. In essence, such transparency should benefit the SEO and search marketing community as a whole.
How popular are your SEO clinics? Are they heavily linked to?
These posts have become quite popular throughout the SEO industry and the searchosphere. Many blogs and informational sites have linked to our SEO Clinic pieces, and our hope is that for each Clinic we provide, more sites which fall into the categories of our Clinic "patients" and link to the recommendations.
Do you have any recommendations for bloggers or website owners who looking to increase their links?
In each SEO Clinic, to date, we have discussed ideas for sites, such as TechSmith.com and BigOceans.com to attract links. In essence, the SEO Clinic will attract links to our patients from SEO blogs which cover the free SEO Clinic advice, but in each clinic we provide recommendations to improve links via building relationships with blogs in the niche categories our patients appeal to, and via social media marketing via Digg.com, StumbleUpon and other major traffic and inherent link building avenues.