Insights

Are you paying too much to measure the success of your search engine optimization campaigns? More than likely, you are. We can help. Learn how to access free SEO resources that will give you powerful insights into your SEO campaigns. We show you how in our new report, "The 10 Best, Free SEO tools." Download today. Read more...

Learn how to develop your brand's content marketing strategy and tap into the lead-generation powers of content. Download MediaWhiz's new report, "Content Marketing Like a Pro" today. Read more...

MediaWhiz's guide to the state of SEO in 2013 is full of valuable insights. We help you navigate the ever-changing SEO space. Learn the value of producing unique content for your website. Gather best practices for reaching new consumers - and influencing current customers - through improved site optimization. Read more...

MediaWhiz's guide to tapping into the brand- and reputation-enhancing powers of SEO provides advanced guidance to digital marketers seeking an SEO edge over their competitors. More than a how-to resource; this guide offers detailed insight and knowledge on how marketers can use SEO to rebuild troubled brand reputations and build powerful brands that rank high in organic search listings. Read more...

CMOs can no longer ignore performance marketing's customer-acquisition benefits. Learn how performance marketing can benefit your brand. Download MediaWhiz's CMO's Guide to Performance Marketing Today. MediaWhiz's guide to performance marketing provides practical advice on how CMOs can activate a performance marketing program for their brand. It's a how-to resource for senior marketers who are seeking authentic and measurable ROI from their online marketing campaigns. Download >

The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs and the rest of its online marketing strategy. Now, there is a recognition by marketers that search, like any form of marketing, must be engaged in a holistic, interconnected manner. It must create measurable results that tie into the whole of a company’s marketing campaign, rather than being off in its own universe. Download >

The rise of consumers accessing the Web and performing searches on their mobile devices has generated a demand for mobile-device-friendly Web content. Search engines are indexing this mobile content and deciding when it is most appropriate to serve it to consumers, depending on the device they use. Google and Bing have had conflicting recommendations for Web developers with respect to how their search engines index and serve up this influx of mobile-friendly content. While the debate continues for search engines, MediaWhiz believes that best practices will evolve and, eventually, an industry-wide standard will form. Download >